Mattias IA Eklundh
I am the guitar player and lead singer in Swedish band Freak Kitchen. I also have some sort of solo thing going on, called Freak Guitar. Sometimes I play with my friend Jonas Hellborg.
Once a year I climb the Guru chair during my Freak Guitar Camp, something I adore doing.
My most recent passion is stop motion animation and I am deeply fascinated by the work of Aardman and Laika studios, hence the birth of Mr Nobs.
Having travelled the world as a professional musician for nearly thirty years I have seen the dark side of many businesses – not to say the often dreadful conditions under which many people work. The ethics of the clothing industry is certainly no exception.
When we started to talk about NOBS, it was indeed clear that it was all going to be organic, toxic free, no bull stuff. We will continuously work to reduce environmental footprints in every way possible.